spirkz
European TikTok alternative
The European alternative to TikTok and Instagram Reels
spirkz is a short-video app built in Malta, in the European Union, with one rule the big feeds do not have: a video only gets published if it teaches something. The same vertical, swipe-up format as TikTok and Reels, made in Europe, for learning instead of brainrot.
Free on the App Store and Google Play, across the EU and beyond.
Origin
spirkz
Short-video app for education
- Made in
- San Ġiljan, Malta
- Jurisdiction
- Malta and the European Union
- Privacy framework
- GDPR
- Feed
- Education only, 100%
- Video length
- 60 seconds or less
- Price
- Free
Why Europe should have its own short-video app
Short video is the format a generation learns, laughs and wastes time in. Every major feed Europeans scroll today is built elsewhere, answers to someone else's rules, and is tuned for one thing: more minutes. spirkz is the European answer to that, and it starts with a different goal.
Made under European law
spirkz is operated from Malta, an EU member state. GDPR is not a compliance exercise we adapted to after the fact; it is the law of the place the company lives in, and the privacy policy is written from it.
Built for learning, not for minutes
The big feeds measure success in time on the app. spirkz measures it in lessons finished. That single difference decides what gets recommended, what gets published, and what twenty minutes leaves behind.
A company you can actually reach
A European team with a street address in San Ġiljan, an email that gets answered, and a supervisory authority you can complain to in your own jurisdiction. Not a support form that routes to another continent.
Brainrot is a design decision
The word people reach for after an hour on TikTok or Reels is not an accident of the format. It is what you get when a feed is optimised for the next swipe rather than for what you take away. Change the goal and the same format produces the opposite.
A feed optimised for attentionRage bait, pranks and reaction videos, because outrage keeps you watching
A feed optimised for learningOne complete idea per video, from someone who knows the subject
A feed optimised for attentionEndless by design: there is never a last video
A feed optimised for learningLessons end. Topics end. The feed is finite on purpose
A feed optimised for attentionSponsored content and trends decide what you see
A feed optimised for learningYou pick 12 subjects; the feed is built from them
A feed optimised for attentionAn hour later you cannot say what any of it was
A feed optimised for learningTwenty minutes is about twenty lessons you can name
A feed optimised for attentionLearning is a niche fighting for space in the mix
A feed optimised for learningLearning is the whole catalogue. Nothing else is published
TikTok and Instagram Reels are trademarks of their respective owners. spirkz is not affiliated with, endorsed by or connected to either. This page describes how the products differ in origin and purpose.
Made in Malta, for the whole of Europe
Malta is the smallest member state of the European Union, and spirkz is built there: a Maltese company, governed by Maltese and EU law, with GDPR as its starting point rather than its ceiling. The app is free on the App Store and Google Play in every EU country.
Registered address
spirkzSt George's Park, Triq il-DragunaraSan Ġiljan, MaltaRead how a European company handles your data: Privacy Policy
Malta
Where spirkz is built, inside the EU
GDPR
The privacy law it operates under
27
EU countries where the app is free to download
100%
Of the feed is education
What a European feed teaches instead
Twelve subjects at launch, from Science and Math to Finance and Psychology, made by teachers, professionals and creators on their own subject. Pick the ones you want and the feed is built from them, nothing else.
- Science
- Languages
- History
- Coding
- Math
- Business
- Art & Design
- Health
- Finance
- Geography
- Music
- Psychology
A few lessons, as they appear
How vaccines train your body
Science55sWhat actually caused 1929
History42sBig-O, without the math
Coding38s
Questions about a European TikTok alternative
- Is there a European alternative to TikTok?
- Yes. spirkz is a short-video app built in Malta, in the European Union. It uses the same vertical, swipe-up format as TikTok and Instagram Reels, but every video on it is an educational lesson of 60 seconds or less. It is free on the App Store for iPhone and on Google Play for Android.
- Where is spirkz based?
- spirkz is operated from San Ġiljan, Malta, an EU member state. Its terms are governed by Maltese law and its privacy policy is written under the GDPR, the EU's data protection regulation.
- Is spirkz a European alternative to Instagram Reels as well?
- Yes. Instagram Reels, TikTok and YouTube Shorts share the same format: vertical, under a minute, swipe to the next. spirkz keeps that format and replaces the entertainment feed with lessons. If you use Reels and wish it taught you something, spirkz is the European app that does.
- What does 'no brainrot' mean on spirkz?
- Brainrot is the name people give to the low-value, endlessly scrollable content a general feed drifts toward: rage bait, prank compilations, reaction videos, sponsored trends. spirkz publishes none of it, because a video has to teach something to be published at all. There is no entertainment feed to fall into.
- Does spirkz follow the GDPR?
- Yes. spirkz is a European company, so the GDPR is the law it operates under rather than a foreign standard it adapted to. You can access, correct, delete and export your data, withdraw consent, and complain to your local supervisory authority. In Malta that is the Information and Data Protection Commissioner. The full details are in the privacy policy.
- Is spirkz available everywhere in Europe?
- Yes. spirkz is free on the App Store and Google Play in all 27 EU countries, as well as outside the EU. The app is currently in English, with more languages planned.
- Is spirkz free?
- Yes. spirkz is free to download and free to learn from, on both the App Store and Google Play.
- Who makes the videos on spirkz?
- Teachers, professionals and specialist creators, each on their own subject. Anyone can apply to the creator program, with or without a spirkz account, and every video is reviewed against one rule before it is published: it has to teach something.
Scroll European. Learn something.
A short-video app made in Malta, in the EU, where every reel is a finished lesson. Free on the App Store and Google Play.